Mackinac Canvas Co.

Michael Freimuth, designer/creative director
Franklyn, design firm
Tim Farah, Mackinac Canvas Co., client

“The founder’s midwestern roots lent themselves to this apparel brand identity’s primary signifier, an abstracted osprey. It’s worth noting that this bird loves to: A. party at Mackinac Island, Michigan, and B. be ‘put on it.’”