“We noticed that the fragrance industry had been almost untouched by the digital age. The market was saturated with shirtless male models and lofty slogans—so we set about creating a modern brand of scents that was accessible even for people who aren’t into fragrances. We came up with the idea for an online service that lets people live with multiple scents in their daily lives. It made finding a great fragrance easy, by letting one discover scents based on one’s own style. We named the brand ‘Commodity’ to bring a sense of honesty to the fragrance industry.”