“For the third consecutive year, we brought the TED experience to Chicago with TEDxMidwest. This exclusive event gathers influential figures to share ideas and spur change. This year, organizers were looking for something more. Hidden Gems was the answer. The event guide was developed in a raw, hand-drawn style to capture this theme of discovery. Our words challenged attendees to catalyze true, measurable change. The style inspired more than 650 attendees while honoring the legacy of TED.” 76 pages, 7 x 9 1/4, 4-color plus two PMS, perfect bound.