“The Seattle Children’s Hospital wayfinding and graphics program eases navigation through a growing campus while offering an ongoing source of serenity and imagination. Our challenge was to balance signage clarity and brand warmth within a complex system that unified old and new parts of the hospital experience. The heart of the project is the illustrative artwork that reinforces identification for each new Pacific Northwest–inspired zone: Ocean, Mountain, River and Forest. The artwork creates an emotional connection to the hospital’s brand, calms anxieties and offers positive distractions for all ages.”