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Travis Robertson, art director
Greg Almeida, writer
Greg Almeida/John Kearse/Travis Robertson, creative directors
Wade Devers/Pete Johnson, executive creative directors
Nat Novak, studio artist
Kathy McMann, art buyer
Arnold Worldwide, ad agency
truth, client
“Behind closed doors, tobacco companies have said some horrible things about the people—namely blacks, gays and women—they target as customers. With access to their private documents, we created fake ads (disguised as real ads) using their actual words against them. We asked people, ‘Imagine if Big Tobacco spoke to you the way they spoke about you.’”
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