Angie Elko, designer
Whitney McCall, design
Brig White, art director
Chris Peel, associate creative director
Magnus Hierta/
David Muhlenfeld, creative directors
Jorge Calleja, group creative director
Joe Alexander, chief creative officer
David Muhlenfeld, music composer
English Major, LLC, music company
Anya Mills, art producer
John Gibson, planner
Heather Tanton, broadcast producer
Kathy Lippincott, senior broadcast producer
Steve Humble, executive producer
Chloe Bos, project manager
Hue&Cry, animation company
Running With Scissors, post-production company
The Martin Agency, ad agency
Mondelez International, client
Replay :30 "The Wonderfilled campaign was created to show that Oreo isn't just cookies and crème—it's an icon of childlike wonder that can change people's perspectives. In this back-to-school execution inspired by notebook doodles, rapper Chiddy Bang wonders if he gave an Oreo to his high school—would his driver's ed teacher let him drive a hot rod? Would the lady on the PA crank his favorite song? Maybe—because that crème does a Wonderfilled thing."
