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Alan Pafenbach/Chad Portas, creative directors
Gaston Legorburu, chief creative officer
Brandon Osmond, photographer
SapientNitro, ad agency
The Ad Club, client
“The data visualization system for the 53rd Annual Hatch Awards reinforces the sensation of a connected creative community and supports the concept of careers being ‘hatched’ by the most influential industry leaders. For thousands of years, artists and scientists have created stories or images about the sky and its constellations. Let’s face it: all creatives think they’re stars, all hatched in a dramatic fashion that they’d relate to the big bang. And one day, they’ll all burn out. Datastronomy is an exercise in conceptual minimalism, with a clear geometric bent. Concentrated, yet vast. Simple, yet beautiful. Just like the night sky.”
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