“Market changes prompted Quantum to a completely reinvent itself as a company focused on Enterprise Marketing Execution. We initiated a corporate restructuring that involved a new identity, new branding and an internal culture program. The standards manual explains ‘Who is the new Quantum’ to all employees and recruits by defining the new direction, business category, position, vision, mission and values of the company. It introduces the new identity and brand, explains why it was initiated, and provides guidelines for its application throughout all media. Branding specifications and collateral are offered through a storefront for ease of ordering.”