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Anthony Chelvanathan, art director
Steve Persico, writer
Lisa Greenberg/Judy John, creative directors
Anthony Chelvanathan/Steve Persico, group creative directors
Judy John, chief creative officer
Jesse Senko, photographer
Sabrina DeLuca/Laurie Filgiano, art buyers
Anne Peck, producer
Leo Burnett, Toronto, ad agency
Raising the Roof, client
“Raising the Roof is a homeless awareness organization that wanted us to design their donation box. But we needed to change people’s lack of concern for the homeless before we could get them to donate or act. Our solution was to design human-sized donation boxes with silkscreened images of real homeless people and place them in spots where the homeless people usually are.”
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