“Hybrid Design took on the concept of Think Again, creating a comprehensive identity for the TEDGlobal 2013 conference. The goal was to encourage participants to approach old problems from new perspectives and to look at everything from a new angle. This idea was explored by flipping imagery and typography to discover new connections. Throughout the book and conference graphics, a neon yellow acts as an agent of differentiation, championing alternate perspectives and those who present them.” 168 pages, 7 1/4 x 9 1/2, 4-color plus 2 PMS, perfect bound, neon edge painting.