“Phantom Autobody is defined by metal. It’s not only the material that the shop’s mechanics work with, but also the music that inspires Phantom Autobody’s owner, a lifelong metalhead. The shop’s logo needed to reflect the passion of its owner without scaring away more reserved clients. It needed to be simple, black and white, and able to work as a complete lockup or as an isolated icon in a number of different environments.”
