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Ryan Booth, designer
Carey George/Sue McCluskey, creative directors
Derek Moxon, production designer
Kori Garcia, project manager
Goods & Services, client
“After formally changing our name from Up Inc. to Goods & Services, we created a logo that takes its inspiration from time-honored trade and manufacturing graphics. The mercantile-style logo harks back to a simpler time, yet is sleek and contemporary enough to work within an identity system. Both the horizontal and vertical versions of the logo showcase bold diagonal lines, and metallic copper foil adds the perfect finishing touch.”
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