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Hunter Fine, art director
Peter Albores, writer
Peter Albores/Hunter Fine, creative directors
Erik Fahrenkopf/LP Tremblay, executive creative directors
David Lubars, chief creative officer
Peter Zeitlinger, director of photography
Biff Butler, Rock Paper Scissors, editor
Mark degli Antoni, music composer
Melissa Chester/Cliff Schumacher/George Sholley, producers
Julie Collins/Rupert Maconick, executive producers
Saville Productions, production company
BBDO New York, ad agency
AT&T, client

“Chandler” :30, “Xzavier” :30, “Reggie” :30 “To combat the texting and driving epidemic, we set out to convince young adults that no text is worth a life. We teamed with legendary documentarian Werner Herzog to create a campaign about people whose lives were forever altered by a trivial text. The campaign was adopted institutionally as a teaching tool for police and highway safety organizations and distributed to more than 47,000 driver’s ed programs worldwide, enlightening an entire generation of new drivers.”

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