“Chandler” :30, “Xzavier” :30, “Reggie” :30 “To combat the texting and driving epidemic, we set out to convince young adults that no text is worth a life. We teamed with legendary documentarian Werner Herzog to create a campaign about people whose lives were forever altered by a trivial text. The campaign was adopted institutionally as a teaching tool for police and highway safety organizations and distributed to more than 47,000 driver’s ed programs worldwide, enlightening an entire generation of new drivers.”
