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Hannah Smit/Keri Zierler, associate creative directors
Stephen Jurisic/Angus Tucker, executive creative directors
School Editing/Nicole Sison, editors
Madison Papple, associate producer
Alisa Pellizzari, producer
john st., agency
Stop the Drop, client

“In 2013, Lake Huron’s water levels fell to record lows. To help Stop the Drop raise awareness about the issue, we created a cry for help from the lake itself. The messages were printed using a technique that mimics the look of water trapped on the page. They were then rolled and stuffed into glass bottles. Five-thousand bottles appeared along Lake Huron’s shores, leading to more than 20,000 petition signatures demanding action on the issue.”

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