“In 2013, Lake Huron’s water levels fell to record lows. To help Stop the Drop raise awareness about the issue, we created a cry for help from the lake itself. The messages were printed using a technique that mimics the look of water trapped on the page. They were then rolled and stuffed into glass bottles. Five-thousand bottles appeared along Lake Huron’s shores, leading to more than 20,000 petition signatures demanding action on the issue.”