“After losing his 25-year-old son to addiction, Gary Mendell created an organization to challenge outdated conceptions and educate communities with a fact-based approach to prevention, treatment and recovery. He sought a new name and identity that would unify the nation around this cause. Shatterproof is a defender of wholeness as it relates to minds, families and communities. The design features a strike-through element, eradicating past misconceptions. ‘Shatter’ becomes even more defiant when visually negated.”
