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Carolyne De Bellefeuille/Eve Duhamel, Vallée Duhamel/Frédéric Roux/Chisato Tsuchiya, art directors
Fabien Mouillard/Nicolas Thiboutot, creative directors
Simon Duhamel, Vallée Duhamel, director of photography
Löic Ouaret, music
Julien Vallée, director/production company producer
Vallée Duhamel, production company
Workshop, post-production company
DigitasLBi France/Vallée Duhamel, ad agencies
Hermès, client
“Hermès Métamorphose” 1:45 “Every year, Hermès Paris crafts its collection and communications around one creative theme. Our job was to use the 2014 theme, Métamorphose, to showcase the Spring/Summer Collection online. Set in a surreal jungle, the film directed by Julien Vallée shows objects from the collection transforming—bracelets mutate into a Zulu mask, a leaf zips to reveal a wallet, a stiletto shoe becomes a bird—through handmade film techniques inspired by Hermès craftsmanship. The same artisanal approach was applied to every part of the campaign, including banners. For launch, hermes.com underwent its own metamorphosis.”
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