“The Scarecrow” 3:20 “Chipotle is known for its great-tasting food, but few realize the strides it has made in changing the fast food industry. Believing that the more people know about Chipotle, the more they will become passionate and loyal customers, Chipotle wanted to tell its story, how it is working to ‘Cultivate a Better World.’ The Scarecrow was developed to create conversation about the state of processed food and its effect on our world. An animated short, a mobile game and a song depict a scarecrow’s journey to bring wholesome food back to the people.”