“Geneseo’s Automatic Music Can Be Fun album package is one big scratch-off ticket. The band’s name and other illustrative elements are printed in scratch-off material. The lyrics are covered as well, but here’s the cool part: we revealed select words and phrases from each of the album’s ten songs to create poetry from these composite lyrics. The band wrote a new piece of music—a song born directly from the packaging design. Follow clues on the package, and you’re led to a free download of the song.”
