“The Investec zebra was our inspiration for a black-and-white only approach to bring to life 20,000 words of dry, but intellectually rich white papers. Using typography, photography and illustration playfully over 133 pages, we made the content engaging to industry figureheads. The print run was split: 1,000 copies of The Journal were printed with a black cover, and the other half printed in white. The Journal was such a success, it was reprinted after a few weeks and will now be produced quarterly.” 133 pages, 6 7/8 x 9 1/2, 4-color plus 1 PMS, perfect bound.
