Yoshie Hozumi/
Cat Kirk/
Scott Stowell/
Ryan Thacker, Open, designers
Bill Boland, Open/
Scott Stowell, Patagonia, creative directors
Dmitri Siegel, Patagonia, chief creative officer
Lisa Polley, Patagonia, project manager
Jason Jude Chan, Open, producer
Open, design firm
Patagonia, client
“Inspired by Yvon Chouinard and Vincent Stanley’s book The Responsible Company, these five pieces served as full-page insertions in Patagonia’s catalogs over the last year. Our objective was to get people to be more conscious when they buy, make, sell and/or use things and see how their choices connect us all. Our strategy was to engage people with words and pictures that are informative and inspirational, with a healthy dose of self-awareness and humor.”
