Headline: Making the sky the best place on Earth. "These visuals were used in a worldwide advertising campaign for Air France in a press, poster and billboard format. They were also used in agendas and postcards. The photographers have given the campaign a contemplative and poetic dimension, which contrasts with the more realistic, commercial approach adopted by the campaigns of its competitors. Each visual thus expresses the benefits of the airline's products, but in a way that appeals to the imagination and emotions as opposed to excessive realism."