Retail Politics by S.C. Gwynne. "Along a seventeen-mile stretch of Interstate 35 sits a theoretical dividing line between red-state and blue-state America. In Austin, the flagship Whole Foods attracts your typical wine-sipping, tree-hugging liberals. In Buda, the massive Cabela's is a magnet for beer-guzzling, gun-toting, flag-waving conservatives. From these consumer preferences, voting habits are born—but appearances, like tofu dogs and duck decoys, can be deceiving."
