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Glen Gyssler, photographer
Grant Simpson, art director
Mike Shaffer, writer
Dave Hanneken/Rich Kohnke, creative directors
Scott Schneider, production artist
Kohnke Hanneken, ad agency
Physicians Plus Insurance Corp., client
One in a series of trade ads. "The visual is to reinforce that times have changed and not everything works as directed, especially in the healthcare sector." Headline: Just because it works, doesn't mean it works.
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