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Photography / Print Advertising / Health
Physicians Plus Insurance Corp.
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Glen Gyssler
, photographer
Grant Simpson
, art director
Mike Shaffer
, writer
Dave Hanneken
/
Rich Kohnke
, creative directors
Scott Schneider
, production artist
Kohnke Hanneken
, ad agency
Physicians Plus Insurance Corp.
, client
One in a series of trade ads. "The visual is to reinforce that times have changed and not everything works as directed, especially in the healthcare sector." Headline: Just because it works, doesn't mean it works.
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