Mark Zibert, photographer/director/director of photography
Gints Bruveris, art director
Matt Fraracci, writer
Craig Brownrigg/
Ian Mirlin/
Joseph Nanni/
Hayes Stienberg, creative directors
Brenton McConnell, editor
Christine Stephens, agency producer
Dan Ford/
Ryan Wagner, executive producers
Steam Films, production company
Y & R, Toronto, ad agency
Right to Play, client
Right to Play :30 (Open on a group of children in military formation. Cut to a handgun being loaded) Anncr. (VO): In some parts of the world, war is a way of life for children. They lose their families to war and fight as child soldiers. (Fade to black) SFX: Gun is fired. (Cut to reveal the children are actually running in a race, having been helped by Right To Play, a Non Government Organization that brings sport and play to children suffering from war and disease)