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Tony Pearce, photographer
Ryan O'Hara Theisen/Owen Tingle, art directors
Chad Lynch, writer
Dave Cook, group creative director
Stacy Evans, retoucher
McKinney, ad agency
American SIDS Institute, client
Poster and newspaper ad to increase SIDS awareness. "This image is part of a series for American SIDS Institute. The campaign was executed in an effort to increase Sudden Infant Death Syndrome awareness and discourage parents from placing sleeping infants on their stomachs."
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