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Martín Sigal, photographer
Pablo Alvarez Travieso/Gonzalo Vecino, creative directors
BBDO Argentina, ad agency
Nike, client
Part of the worldwide Joga Bonito campaign, Nike and BBDO kitted out La Boca with soccer-related artworks to create the 'Barrio Bonito' or Beautiful Neighborhood. As an artist I had been called to make an interpretation of the concept 'honor.'
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