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Pierre Manning, photographer
Francois Patry, art director
Audrée Desnoyers, retoucher
Lemieux Bedard, ad agency
Julie Tremblay, Fempro, client
A three-photo magazine campaign for Fempro (Incognito) emphasizing women's different choice of undergarments. The slogan, Les femmes culottés(translation: Sassy Women) is a pun on the word culottés, derived from the word panties in French. Each type of sanitary napkin is represented in a different setting, thus revealing the true personality of each woman who chooses Icognito.
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