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Photography / Print Advertising / Fashion/Beauty
Adidas Inside
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Nadav Kander
, photographer
Patrick Tom
, art director/group creative director
Malcolm Costain
, creative director
Mark Ringer
, executive creative director
Hoon Kim
, designer
Pat Mak
, art buyer
TBWA Hong Kong
, ad agency
adidas
, client
The images were used in several printed media according to the market: poster, point-of-sale and magazines. The work was released in English and, in addition, ran in several different languages based on the market or 'mother tongue' of each athlete.
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