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Parker Biley, photographer
Williams Tattolli, art director
Roger Kennedy/Alessandro Orlandi/John Pallant/Agostino Toscana, creative directors
Saatchi & Saatchi Milan, ad agency
Novartis, client
Images used as part of a poster and print advertising campaign for a product effective at reducing pain in both hand and knee joints when applied directly. Headline: When everyday movements seem impossible.
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