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Photography / Print Advertising / Health
Voltaren
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Parker Biley
, photographer
Williams Tattolli
, art director
Roger Kennedy
/
Alessandro Orlandi
/
John Pallant
/
Agostino Toscana
, creative directors
Saatchi & Saatchi Milan
, ad agency
Novartis
, client
Images used as part of a poster and print advertising campaign for a product effective at reducing pain in both hand and knee joints when applied directly. Headline: When everyday movements seem impossible.
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