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Soon Tong, Calibre Pictures And Ideas, photographer
Deng Yingzhi, art director
Elwin Chan/Craig Love, writers
Todd McCracken/Eric Yeo, creative directors
Iskandar Abdul Kader, art buyer
K. Cheng, Calibre Pictures And Ideas, producer
ProColor Pte Ltd, digital imaging
Ogilvy & Mather Singapore, ad agency
Health Promotion Board Singapore, client
The images were used in print (press and magazines), outdoor and online banners. Headline: I am one in a series of one. I am the ultimate limited edition. I am the choices that I make. I am.
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