The photographs show that Dr. Oetker's Pizza Ristorante is just like a piece of Italy, only frozen. We cast well-known and loved stereotypes of Italians, froze them using a combination of theatrical make-up and digital post-production and shot them in classic poses with an ice-cold background. Using a different headline for each motive (Defrost a cheesy Italian, Defrost a beefy Italian, Defrost a spicy Italian), the series of ads was used in a print and outdoor campaign in Germany.
