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Photography / Print Advertising / Health
HIV
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Alain Desjean
, photographer
Sébastien Deland
, art director
Gaëtan Namouric
, creative director
Claude Lafrance
, retoucher
Bleu Blanc Rouge
, ad agency
Bristol-Myers Squibb Canada
, client
Ad campaign urging people to get tested for HIV. Headline: Each time you sleep with someone, you also sleep with his past.
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