HIV | Communication Arts

Alain Desjean, photographer
Sébastien Deland, art director
Gaëtan Namouric, creative director
Claude Lafrance, retoucher
Bleu Blanc Rouge, ad agency
Bristol-Myers Squibb Canada, client

Ad campaign urging people to get tested for HIV. Headline: Each time you sleep with someone, you also sleep with his past.

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