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Scott McDermott, photographer
Ariele Jerome, art director
Carl Ceo, creative director
Loren Shteyman, art buyer
Gotham Inc, ad agency
Mandela Day 46664, client
A campaign designed to get people to pledge 67 minutes of their time to public service on July 18th, Mandela Day, to commemorate the 67 years Nelson Mandela gave to public service. The images are of people who made that pledge. It ran as an outdoor campaign throughout major cities in the United States.
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