Company magazine included an article to inform clients in the salons, about activities, 'Avantgarde goes Pierot.' Maurice Pierot has been in the hairstyling business for approximately 25 years and this time his inspiration for the 2010 Dutch Coiffure Awards was 'Pierrot.' The defining characteristic of Pierrot is his naiveté. He is seen as a fool, always the butt of pranks, yet nonetheless trusting. With this inspiration Maurice Pierot created the hairstyling of the series.