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Michael Mahovlich, photographer
Brent Phillips, art director
Chris Harrison, creative director
Robyn Smale, art buyer
Paola Giavedoni, producer
Esther Van Geest, digital imaging
Bensimon Byrne, ad agency
Scotiabank, client
The client was looking for icons of stability and security. After a lot of digging, we came up with this. The tree image was used on business cards and brochures, along with other images conveying the ideas: build, preserve, transfer and anticipate. Headline: Transfer.
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