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Andrew Martin, photographer
Andy Mamott/Mark Sedlacek/Ted Wahlberg, creative directors
Doug Kamp, executive creative director
Annika Howe, producer
Filtre Studio, retoucher
GyroHSR Chicago, ad agency
USG, client
Print and Web advertising, point-of-sale posters, outdoor and trade show displays. Headline: If you're not lifting Ultralight panels, what are you lifting?
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