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Photography / Print Advertising / Travel/Transportation
Perspective change
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Christian Schmidt
, photographer
Jean-Pierre Gregor
/
Till Koester
, art directors
Thorsten Altmann
, creative director
Bettina Tetens
, art buyer
Martin Kraus
, art producer
Recom
, retoucher
Saatchi & Saatchi Düsseldorf
, ad agency
Sabine Sageb
, Toyota, client
Perspective change, a campaign for the Toyota Hybrid model Auris, envisions a new perspective: the perspective of the earth itself in order to change the perspective of its inhabitants so that they will protect and care for it.
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