Perspective change | Communication Arts

Christian Schmidt, photographer
Jean-Pierre Gregor/Till Koester, art directors
Thorsten Altmann, creative director
Bettina Tetens, art buyer
Martin Kraus, art producer
Recom, retoucher
Saatchi & Saatchi Düsseldorf, ad agency
Sabine Sageb, Toyota, client

Perspective change, a campaign for the Toyota Hybrid model Auris, envisions a new perspective: the perspective of the earth itself in order to change the perspective of its inhabitants so that they will protect and care for it.

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