Images for a campus recruitment campaign. "Everyone who drives a car also 'drives' Federal-Mogul; it's the brand behind the brand, producing vital parts like brakes, gears, bearings, etcetera. They're hidden, unknown and its products don't look half as sexy as the end-product: cars. How do you make the unseen, seen? By using Federal-Mogul's products to shape animals representing key elements of the Chinese culture and corresponding with Federal-Mogul's Employee Value Propositions."