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Photography / Print Advertising / Business
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Andrew Martin
, photographer
Andy Mamott
, art director
Eric Clements
/
Greg Fioretti
, writers
Mark Sedlacek
, associate creative director
Andy Mamott
/
Ted Wahlberg
, creative directors
Doug Kamp
, executive creative director
GyroHSR
, ad agency
USG Corporation
, client
Part of an international print, online, multimedia and point-of-sale advertising campaign for USG Ultralight drywall that employed visual metaphors to convey the message. Headline: If You're Not Carrying Ultralight, What Are You Carrying?
See the gallery
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