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Sebastian Gray, photographer
Sandra Li-Rossi, senior art director
David Rosenberg/Mark Toler, associate creative directors
Erin Moye, art buyer
Sapient Nitro, ad agency
Johnson & Johnson, Reach, client
For a print campaign launching Reach's new Total Care + Whitening toothbrush. Headline: Bristles Used to be Just About Brushing. How Ordinary.
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