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Amy Herold, photographer/art director
Gregory Carlisle, creative director
Rumor Advertising, ad agency
University of Utah Health Care, client
“This image visualizes the cost of a surgical hip replacement. It was originally commissioned for a medical care initiative designed to help the medical industry visualize the total cost of care for every procedure, for every patient, in real time. This allows industry leaders to improve how they deliver care, reduce costs and improve patient outcomes.”
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