“Following last year’s highly popular Hashtag Killer campaign, the charity WATERisLIFE again turned pop culture on its head with a new effort and a video titled ‘Kenya Bucket List.’ Highlighting the humbling fact that one in five children in sub-Saharan Africa dies from drinking unsafe water before they reach their fifth birthday, the campaign’s press ads feature a four-year-old Maasai child named Nkaitole as he embarks on his own personal bucket list adventure.”
