Canada Goose has a real and authentic role on film sets, both in front of and behind the camera. This photograph was used to bring to life the story of champion musher Lance Mackey, subject of a Canada Goose documentary, in a way that is as dramatic as the films the outerwear company helps create. Canada Goose proudly sponsors Lance Mackey and his team and recognizes him as a brand ambassador and one of only a few 'Goose People.'”