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Erik Almås, photographer
Ray Brennan, art director
Tanja Adams, art buyer
The Frameworks, ad agency
Dassault Systémes, client
“Dassault Systémes is a software company largely unknown to the public. This image was used in a worldwide awareness campaign that included ads at most major airports. The idea was to showcase the software’s potential applications, in this case in the field of medicine.” Headline: If we create tailor-made medicine, could we stay healthier for longer? Personalized health care—a dream our software could bring to life.
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