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Jason Maris/USMC combat cam, photographers
Pedro Gonzalez, art director
Tom Wilson, creative director
JWT Atlanta, ad agency
United States Marine Corps, client
“Educators have a strong influence on the lives of teens considering the Marine Corps. To convey the USMC ethos and build positive relationships with educators, we created a twelve-month planner with photographs that showcase the reality of being a Marine. We retouched original images using a four-color black-and-white process to add richness and enhance details for a greater level of texture and authenticity. The planner gave a stark but powerful view of the Marine Corps that teachers could appreciate.”
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