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Fredrik Odman, photographer
Johannes Dörig, art director
Axel Eckstein, creative director
Leo Burnett Schweiz AG, ad agency
Samsung Electronics Switzerland GmbH, client
One from a series of three famous self-portraits reimagined as selfies to advertise Samsung's new NX mini camera. The images were used on point-of-sale posters and out-of-home print. Headline: Not for selfies, for self-portraits. The NX mini with a three-inch flip-up screen and interchangeable fast lens.
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