The Fantasical World of Lightness | Communication Arts

Tim Hawley, photographer/retoucher
Jonah Hulbert, art director
Sid Murlidhar, writer
Nick Bontaites/Jonathan Plazonja/Alyssa Toro, creative directors
Connelly Partners, ad agency
Samsonite, client

This series of conceptual ads used in print, on the web and in in-store collateral depicts the strongest and lightest Samsonite ever. Headlines: Enter the Fantastical World of Lightness. Samsonite's Lightest Softside Has Arrived.

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