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Photography / Print Advertising / Lifestyle
The Fantasical World of Lightness
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Tim Hawley
, photographer/retoucher
Jonah Hulbert
, art director
Sid Murlidhar
, writer
Nick Bontaites
/
Jonathan Plazonja
/
Alyssa Toro
, creative directors
Connelly Partners
, ad agency
Samsonite
, client
This series of conceptual ads used in print, on the web and in in-store collateral depicts the strongest and lightest Samsonite ever. Headlines: Enter the Fantastical World of Lightness. Samsonite's Lightest Softside Has Arrived.
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