Yang Tan, photographer
Cherry Wang/
Willow Yang, writers
Zhenjiang Chen, senior art director
Hans Han/
Kidd Zhang, associate creative directors
Zeng Qiang, group creative director
Norman Tan, chief creative officer
XiaoWei Zhu, art buyer
Johnson Tan/
Ken Xie, producers
Lowe China, ad agency
Shanghai General Motors, client
A social awareness initiative aimed at promoting road safety, this campaign features actual victims who have been injured in road and rail accidents—accidents that could possibly have been avoided if relevant road signs had been present. Headlines (translated from Chinese): Traffic signs are there for a reason.
