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Lazar Dimitrijevic, designer/art director
Dizajn Studio Box, design firm
Zitoprodukt, client
This poster is part of a campaign for a bakery in Serbia. We used a 'snail,' one of the baker's products as the inspiration for the baseline idea from which whole campaign ensued. A typographic game with letters made of dough and combined with mixed imagery, like snail, sun, moon, horseshoe, we created a fairy-tale world with rosy landscapes of pastry. Bajka was our own personal font creation.
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