This poster was part of an integrated campaign to promote the Rethink Scholarship, a prize including full tuition to Langara College's Communication and Ideation Design Program. To apply, students were to create a black book portfolio. The poster consisted of nine postcards, each demonstrating a different creative tip in an unconventional typographic technique. The cards were perforated, encouraging students to tear them off to keep or share with friends. 12 x 18, 4-color, digital.
