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Rory O'Sullivan, designer/art director
Keri Zierler, writer
Rethink, ad agency
Langara College, client
This poster was part of an integrated campaign to promote the Rethink Scholarship, a prize including full tuition to Langara College's Communication and Ideation Design Program. To apply, students were to create a black book portfolio. The poster consisted of nine postcards, each demonstrating a different creative tip in an unconventional typographic technique. The cards were perforated, encouraging students to tear them off to keep or share with friends. 12 x 18, 4-color, digital.
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